Bitdefender Positioned as a Visionary in 2024 Gartner® Magic Quadrant™ for Endpoint Protection Platforms (EPP)

For the second consecutive year, Bitdefender has been recognized as a Visionary in the 2024 Gartner Magic Quadrant for Endpoint Protection Platforms (EPP). We believe this recognition underscores our commitment to staying ahead of evolving threats while delivering tangible security outcomes that empower businesses to secure their environments confidently.

What is the Gartner Magic Quadrant for EPP? 

The 2024 Gartner Magic Quadrant for EPP evaluates 15 cybersecurity vendors, analyzing their ability to Execute and Completeness of Vision. According to Gartner, “Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.” 

Key Trends in Endpoint Protection 

According to Gartner research, the endpoint protection market is evolving to address a broader range of security challenges. Below is our understanding of the three key trends from the 2024 Magic Quadrant that we think are shaping the future of endpoint protection: 

Consolidation of Security Tools

Gartner predicts that “by 2028, 30% of enterprises will adopt preventative endpoint security, endpoint detection and response, and identity threat detection and response from the same vendor, up from approximately 5% in 2024.” This trend highlights the growing need for integrated solutions that streamline security operations, improve response times, and reduce complexity. As organizations move toward consolidating security tools, Bitdefender’s unified platform, which combines endpoint, cloud, identity, and threat detection capabilities, is already delivering on this vision, helping businesses stay secure with fewer operational headaches. 

Need for Managed Detection and Response (MDR)

According to Gartner, “The availability and expertise of security teams, coupled with the need for 24/7 coverage, remain the most significant barriers to success in security operations.” Gartner also notes, “For less mature organizations, MDR services provide customers with remotely delivered, human-led, turnkey, modern security operations center (SOC) functions,” which is particularly beneficial for smaller businesses that lack in-house security expertise. Bitdefender’s MDR services have become a critical solution for businesses looking to enhance their security posture without the need for extensive internal resources, offering advanced threat hunting and response capabilities that are always on.

Hybrid Work and the Need for Holistic Security

With hybrid work as normal working operations for many businesses, endpoint protection alone is no longer sufficient. According to Gartner, “hybrid work drives the need for comprehensive workspace security strategies that integrate security across device, identity, email, data, and application access into cohesive, modular solutions.”  

Bitdefender is fully aligned with this approach, offering comprehensive security solutions that extend protection beyond traditional endpoints, providing seamless coverage across all aspects of the modern work environment. This ensures businesses can reduce risks from phishing, ransomware, identity theft and data breaches, all of which are increasingly targeting hybrid workers. 

These trends emphasize the need for organizations to rethink their security strategies, ensuring their endpoint protection capabilities are part of a larger, integrated approach that addresses not just malware and attacks but also the complexity of modern work environments. 

Real Business Impact with Bitdefender 

We believe our recognition as a Visionary reflects the tangible outcomes we help businesses achieve. Bitdefender’s advanced machine learning, adaptive risk analytics, and attack surface reduction technologies allow businesses to stay ahead of threats. The concrete results we deliver include: 

• Reduced Attack Surface: By proactively identifying and closing potential vulnerabilities, our solutions help businesses minimize the chances of a breach before it can occur. 

• Improved Detection and Response: With faster response times to advanced threats, businesses reduce downtime and minimize operational disruption. 

• Operational Efficiency: Streamlined security processes mean that IT teams spend less time reacting to incidents and more time focusing on strategic initiatives. 

Customers using Bitdefender’s GravityZone EPP solutions report measurable improvements, such as lower rates of false positives and increased security automation, which translates to more efficient and secure operations. 

Secure Your Business for the Future 

The cybersecurity landscape is changing rapidly, and businesses need a partner that can adapt to these shifts. We believe that Bitdefender’s recognition as a Visionary in the 2024 Gartner Magic Quadrant for EPP validates our ability to deliver forward-looking solutions that protect your business while enabling growth and innovation. 

Download the Gartner Magic Quadrant Report to learn why we think Bitdefender can elevate your security strategy.

Looking Ahead: Preparing for Tomorrow’s Threats 

Bitdefender remains committed to driving the future of cybersecurity. With ongoing developments in AI-driven threat detection, extended detection and response (XDR), and integrated workspace security, we continue to deliver solutions that protect businesses from today’s most advanced threats while preparing for the challenges of tomorrow. 

Explore our full suite of products to see how Bitdefender can help secure your business today and prepare for the evolving threat landscape.

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Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Franz Hinner, Deepak Mishra, Satarupa Patnaik, Chris Silva, September 23, 2024. 

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