Apple Does Not Read Your Emails, CEO Says

Apple continues its series of security and privacy updates, refreshing its Privacy Policy in view of the iOS 8 launch, according to macworld.com.

In a public message on the company`s privacy page, CEO Tim Cook discussed how the company treats users` data:

“We don`t build a profile based on your email content or web browsing habits to sell to advertisers,” he said. “We don`t ‘monetize’ the information you store on your iPhone or in iCloud. And we don`t read your email or your messages to get information to market to you.”

Apple also launched a new privacy page detailing how it handles user data. When using iOS8, the passcode the user sets will stop the company or any third party from seeing the user`s contacts, photos, text messages or other private information from the user’s mobile device.

What`s more, Apple`s NFC-based mobile payment platform, Apple Pay, will not store the user`s financial information locally or on its servers “so your actual credit or debit card numbers are never shared by Apple with merchants or transmitted with payment,” the company says on its website.

Apple also restated its commitment to not spy on its customers.

“Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services,” Cook added. “We have also never allowed access to our servers. And we never will.”

Following the celebrity photo leak scandal, the company has also added two-step verification feature for iCloud backups.