Australia: Were you affected by the "This is Your Digital Life" app breach in 2018?

At the beginning of March 2023, the High Court of Australia began hearing submissions that the controversial “This is Your Digital Life” app tied to the Cambridge Analytica scandal contravened national privacy laws.

In 2014, 53 Australians installed a personality quiz app called “This is Your Digital Life” onto the platform. The quiz compared users’ psychological traits and actions with digital behavior to determine certain psychological constructs through big data. The app required users to sign into their Facebook accounts, which allowed the app’s developers (Facebook and Cambridge Analytica) to obtain the personal information of over 300,000 of their Facebook friends.

According to the same source, the court wants to determine whether Facebook is liable for consumer data breaches in contravention of the Privacy Act 1998 (Cth). The penalty for repeated privacy breaches is a fine of $2.2 million under the Privacy Act, a figure which was increased last year to a total of $50 million, or three times the amount gained from the breaches. As the case commenced in 2020, Facebook may be penalized under the previous regime.

Is your information exposed by over-sharing apps and third parties?

A breach only has to happen once to leave your personal information forever on the web. The Facebook-Cambridge Analytica scandal is one of the countless examples of how data breaches can have far-reaching, long-term consequences.

Nine years ago, you had no tools to manage this type of event. But today, you have. You can see your digital footprint as clearly as any other graphic on your screen; you can check your breach history at any time, even spotting traces from services you no longer use but still have your data.

Digital Identity Protection shows the status of your online identity at any given moment, anything from data breaches to illegal data collections. You can find out what happened to your data over time – is any of it on the Dark Web, for example?

Digital Identity Protection continuously monitors both the public web and the Dark Web on your behalf, immediately reporting any and all breaches that put your personal data & identity at risk.

Get Bitdefender Digital Identity Protection if you want to protect your privacy better than in the past.