As more Americans go online to shop, sell, and handle finances, fraudsters are finding new ways to trick people out of their money.
According to a recent Bankrate Financial Fraud Survey, about 1 in 3 U.S. adults (34%) have been targeted by a scam or experienced financial fraud since January 2024. Out of those, nearly 2 in 5 (37%) actually lost money.
Scams have evolved, too. They're no longer just poorly written messages you can easily spot. Now, it's fake job offers that require a fee, sketchy investment pitches, meme coins, prize notifications, and even messages pretending a loved one is in danger.
Being scammed is not only about losing money – it can leave people feeling anxious and unsettled. In fact, more than 3 in 5 (61%) of those who were scammed in the past year believe it will happen to them again.
The survey shows just how common scams have become. Of the 68% of Americans who've dealt with a financial scam, about 3 in 10 (30%) have encountered more than one type.
In the last 12 months, 90% of those targeted said someone tried to access their sensitive information, like bank or credit card accounts or even Social Security numbers. Over half (57%) say those attempts didn't succeed — but 37% still ended up losing money.
That includes 19% who lost funds after someone accessed their private info, and 23% who were tricked into sending money or paying for something fake.
Scammers are taking advantage of people who are already under pressure — whether it's inflation, high interest rates, or money worries in general.
Baby boomers (ages 61–79) and Gen Xers (ages 45–60) are the most likely to have faced scams at some point — 73% and 71%, respectively. But Gen Z (ages 18–28) and millennials (ages 29–44) aren't far behind, at 63% and 64 %.
In the past year, boomers led the stats again: 39% reported being targeted, compared to 34% of Gen X, 32% of millennials, and 31% of Gen Z.
Interestingly, Gen Zers lost money more often than other groups. Among those scammed in the past 12 months, 53% of Gen Zers lost money — compared to 45% of millennials, 32% of Gen Xers, and just 26% of baby boomers.
That may be because younger adults were more likely to send money or pay for fake services — 34% of Gen Zers did, compared to 26% who lost money through stolen info.
When asked whether they think they'll be targeted by a scam in the next 12 months, Americans were nearly split: 39% say it's unlikely, while 37% think it's likely.
However, people who've already been through a scam are more concerned. Nearly half (46%) of past scam victims expect it could happen again, compared to 36% who say it's unlikely.
That sense of vulnerability grows even stronger among those scammed since January 2024. A full 61% of them believe they'll be targeted again, and only 27% feel confident it won't happen.
Older adults also tend to be more wary. Forty-four % of baby boomers and 42% of Gen Xers think they'll be targeted again soon. On the other hand, Gen Zers (54%) and millennials (43%) believe it's more unlikely.
The good news is that most Americans aren't sitting back — they're taking action. A strong 89% have made efforts in the past year to protect their finances.
Here's what people are doing:
And the more you do, the better. 77% of Americans have taken at least two of these steps, 65% have done three or more, and over half (51%) have followed four or more.
These are all smart habits to build into your routine. But you don't have to handle it all on your own — there are tools that can make it even easier to stay safe.
If you think you've been tricked or gave away personal information, it's important to act fast — but stay calm. There are still things you can do to limit the damage.
Here's where to start:
Getting scammed can be stressful, but you're not powerless. Take the right steps right now to avoid scams in the future.
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Cristina is a freelance writer and a mother of two living in Denmark. Her 15 years experience in communication includes developing content for tv, online, mobile apps, and a chatbot.
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