Bitdefender, a Scuderia Ferrari HP Team Partner, has unveiled its sponsorship assets for the 2025 racing season, marking the fourth season of this partnership. The Bitdefender logo and brand symbol will be prominently displayed on key safety elements protecting the drivers such as the halo, and the drivers' helmets. In 2025, the partnership will also feature exclusive experiences such as private events with drivers and technical team members and other special marketing activities.
“What a season we’re expecting in 2025 together with our partners at Scuderia Ferrari HP!” said Florin Talpeș, CEO and co-founder of Bitdefender. “Seeing the Bitdefender brand on key safety components—like drivers’ helmets, apparel, and the halo—is meaningful. It reflects our commitment to protecting our customers and the public, earning their trust in our fight against cybercrime. This partnership demonstrates our dedication to safeguarding data and supporting Ferrari both on and off the track.”
Trust and Technology Working Together
In 2023, Bitdefender expanded its partnership with Ferrari S.p.A. to provide Bitdefender Advanced Threat Intelligence to the company's worldwide operations. Bitdefender Advanced Threat Intelligence was integrated into its Security Operations Center (SOC) to help Ferrari security analysts quickly validate and triage alerts, improve threat hunting, and speed up incident response.
In September 2022, Bitdefender announced a multi-year partnership with Ferrari S.p.A. to become a Team Partner for the team competing in the FIA Formula 1 World Championship®. This partnership is a natural alignment between the two companies, highlighting the power of data, humans, and machines working together to excel.
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The meaning of Bitdefender’s mascot, the Dacian Draco, a symbol that depicts a mythical animal with a wolf’s head and a dragon’s body, is “to watch” and to “guard with a sharp eye.”
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