Reduce Complexity

Consolidate cloud native security tools to simplify management and operations, saving time and resources.

Ensure Continuous Compliance

Achieve and maintain compliance standards effortlessly across your multi-cloud and hybrid environments.

Manage Risk Proactively

Strengthen visibility and control with real-time prevention, protection, detection, and response.

Cloud

Embracing cloud native platforms such as AWS, Azure, and Google Cloud accelerates application development and scalability. Yet, it also introduces distinct challenges in maintaining security and operational oversight.

 

“42% of executives rank cloud-related threats as their most concerning cyber threat”, while 34% report they are least prepared to address cloud-related threats.

PwC’s 2025 Global Digital Trust Insights

Cloud Native Challenges

Cloud-native workloads evolve quickly, creating security and compliance challenges traditional tools can't handle. Purpose-built Cloud Native Security (CNS) solutions deliver visibility, real-time risk management, and configuration control, enabling secure scaling without burdening your teams.

Lack of Visibility

Risk from Misconfigurations

Workload Security Gaps

Constantly evolving cloud resources

Thousands of settings varying across platforms

Ensuring consistent security policies for all workloads

Assets dispersed across hybrid and multi-cloud environments

Security and compliance gaps from overlooked configuration errors

Protecting workloads against threats across platforms

Overwhelming effort to maintain real-time asset inventory

Overprivileged identities exposing users and assets

Maintaining integrity from development through production

Cloud Native Security for You

Security tools have evolved alongside the transformation of datacenter computing. Initially, new platforms often require dedicated, specialized security tools. However, as these platforms gain broader adoption, their unique security needs are integrated into more comprehensive, all-in-one security platforms to address the challenges effectively.

 

For example, as on-premises datacenter virtualization became the norm rather than the exception, specialized security tools were built and eventually incorporated into security platforms. The same has happened with cloud native security tools. Security platforms bring common capabilities to virtualized datacenters and multi-, hybrid-cloud by automating solutions to the challenges.

  • 01

    Real-Time Visibility for Predictable Security

    Modern virtualized and cloud environments are far more dynamic than traditional datacenters. Integration with the management plane ensures inventories are accurate and updated in real time whether you use hyperscale cloud providers, VMware vCenter or any combination. This provides visibility, which is the first major hurdle to ensuring security is predictably applied.

  • 02

    Streamlined Security with Automation

    Tools that automatically apply security policies, keep on top of updates, and identify security threats relieve teams of effort-intensive manual tasks. 

  • 03

    One Platform for Comprehensive Security Management

    While specialized tools have their place, consolidated platforms provide efficiencies which otherwise require integration and maintenance efforts. Bringing workload security into a single platform means workloads running within an on-premises datacenter or public cloud have the same security applied.

  • 04

    Prioritize and Act with Intuitive Incident Vizualization

    A unified security and risk platform uses signals from a variety of sources within the platform tool stack to create context-rich security incidents that are quickly prioritized, investigated and remediated.

If you are facing these challenges, especially when looking at Cloud Native Security, the right security platform for you will provide the security you need without creating an additional burden on your team. 

 

Another layer of help is available in the form of Managed Detection and Response (MDR) and related services. These offerings bring 24x7 coverage by experts in a Security Operations Center. While effective security platforms bring the benefits of consolidation and correlation, allowing teams to prioritize their efforts, MDR augments security teams with platform expertise, and additional skills such as threat hunting and incident investigation. 

 

Cloud Native Security Components

Cloud Native Security, sometimes called Cloud Native Application Protection Platform (CNAPP), includes end-to-end protection of cloud-native apps and infrastructure, from development to production.
 
Unlike broader terms like "cloud infrastructure security," CNS focuses on the tools and practices needed to secure modern, dynamic cloud environments without extending into areas like disaster recovery.

Cloud Workload Protection

Also known as Cloud Workload Protection Platform (CWPP), this secures workloads like virtual machines, containers, and serverless functions across hybrid and multi-cloud environments.

 

CWPP solutions provide threat detection, vulnerability management, runtime protection, and policy enforcement—helping maintain security and compliance from development through production.

Cloud Security Posture Management

Cloud Security Posture Management (CSPM) continuously monitors and manages the security posture of IaaS and PaaS environments.

 

It helps identify misconfigurations, enforce policies, and detect risks, supporting both security and compliance across your cloud infrastructure.

Cloud Infrastructure Entitlement Management

Cloud Infrastructure Entitlement Management (CIEM) focuses on managing identities, permissions, and entitlements across cloud environments.

 

It provides visibility into who has access to what, helps enforce least privilege, and reduces the risk of identity-based threats. While CIEM can be standalone, it’s increasingly integrated into CSPM solutions to strengthen both security and compliance.

Cloud Native Security Benefits

Visibility

You can’t secure what you can’t see. Cloud Native Security provides a continuously updated inventory across cloud platforms, giving you full visibility into what’s deployed and where.

 

Continuous Security

Go beyond periodic scans - continuously detect and fix security gaps in real time, even in fast-changing, complex environments.

Automated Analysis

Cut through the noise. Context-aware prioritization highlights the most critical misconfigurations and vulnerabilities, so you can focus on what matters most.

 

Enhanced Compliance

Simplify compliance and governance by automating controls and aligning with industry standards, even in complex, rapidly evolving cloud environments.

Cost Efficiency

Reduce the workload on security teams and lower the risk of costly breaches by streamlining protection across the entire application lifecycle.

 

Improved Threat Response

Instant threat detection paired with automated response actions to neutralize risks before they compromise your environment.

 

Security That’s Consistently Recognized Across Independent Evaluations

Most #1 Placements in AV-Comparatives Enterprise Tests

Based on results in Real-world Protection Test, Malware Protection Test, Advanced Threat Protection Test, Endpoint Protection and Response Test
(Jan 2021 – Jan 2025).

AV Comparatives

Best Protection. Best Performance for Business Users

Bitdefender GravityZone Endpoint Security received the AV-TEST Award 2023 for Best Protection and Best Performance in the business users category.

avtest-award

High Threat Visibility, Minimal Noise

Bitdefender achieved 100% analytical coverage for both Linux and macOS, with zero False Positives (FPs) in both cases.

Mitre

A Customers' Choice in EMEA

Gartner® Peer Insights™

Gartner Peer Insights

A Visionary in the 2024 Gartner® Magic Quadrant™ for EPPs

gartner

Named a Strong Performer

Forrester Wave Strong Performer 2024

Is Cloud Native Security part of Cloud Native Application Protection Platform (CNAPP) solutions?

Cloud Native Security is also called Cloud Native Application Protection Platform, or CNAPP. These interchangeable terms describe a set of solutions which perform both cloud workload security (runtime protection, container security, etc.) and cloud security posture management.

 

Check-out What is Cloud Security? on InfoZone. 

Do organizations usually already have cloud native security?

Some organizations have broad cloud adoption and are experienced with CNS. Most enterprises are encountering new challenges as their cloud adoption expands, and are looking for ways to effectively identify solutions which fit with their broader security strategy.

Are there similarities between on-premises virtualization security and cloud native security?

Yes, both focus on securing workloads and share objectives like platform protection, compliance, and advanced threat detection. However, cloud-native security requires deeper integration with cloud platforms for visibility and automation. This drives many organizations to adopt unified security platforms to manage both environments efficiently.

Is there a way to see a demo before contacting Bitdefender?

We have a wide variety of self-guided demos available on Demo Zone

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